Seem like a loaded statement? Well, it is. But it’s meant to make you think…how good am I? Do I have all the clients I want? Are they referring business to me? Am I able to charge what I’m worth? If you answer yes to these questions, then you’re doing something right. If your answer is no, then it’s time to take a deep look into what you’re doing, how you can improve it, and how to keep your client pipeline full and your finances where you want them to be.
How do you keep your client pipeline full? It doesn’t mean you have to have a ton of clients. It means you have to have a few good clients, who think you’re the bee’s knees and refer business to you because they love the work you do. This is where I screwed up in the beginning. Once I figured out the whole “work from home” thing (time management, etc.) I thought I had to have a lot of clients to make the money I was hoping to make. This just kept me really busy, but not close to my financial goals. There’s a big difference between being “busy” and being “productive”.
Don’t get me wrong, sometimes if you’re not sure what your niche is or what area of business you enjoy working on the most, it takes working with different clients to figure this out. It will also take working with different clients to start building your reputation.
How do you get to that point you might ask? You need to have a good foundation for being a great virtual assistant-that’s where the referrals and growth happen. It’s always better to have less clients that pay more for your services than to discount your rates and have more clients than you can handle, hence, working smarter and not harder.
If you’re just getting started as a virtual assistant, there are a few things you should figure out before you start taking on clients. If you’re already a virtual assistant and aren’t where you thought you’d be at this point, this list is a great place to revisit:
- Set up your Value Statements.
- Remember why you’re doing this.
- Set your priorities.
- Set your goals.
You don’t need to have your value statement first…you can even create this as you go. But it is important to have one to remind you of what’s important in your “work” world. Running your own VA gig takes a lot of dedication and determination, and when we have bad days or are struggling with clients, revisiting these value statements are great reminders. At EVA, our Value Statements are:
Value Statements are important for many reasons, and the top one for us is “put the client in the center of all we do”. It’s easy to lose track of that when a client is being seemingly difficult or it seems like they’re too demanding. What’s important to remember is that the work you do is directly representing them. If you were in their shoes, you would be demanding too.
Business owners have all worked very hard to get where they are today and we, as VA’s, need to have that passion to make things easier for them. They come to us so they can delegate and move on with other things, and don’t want to have to check your work. Take charge, be present, be responsive and communicative. It’s really as easy as that. Now that being said, I’m not saying there aren’t cases where the client is unreasonable and sometimes you need to “fire” the client. But before looking in that direction, take a look in the mirror and put yourself in their shoes.
Why have you decided to be a VA? Do you want a reduced workload? More time with your family? Being able to work around your schedule? Make extra income? Whatever your reason, write it down and keep it visible. Whether you use a vision board or something similar to remind you of your goals…keep it in front of you and don’t lose sight of it!
I’ve created a “cheat sheet” with 14 Ways To Keep Your Client Pipeline Full. Over the years of being a VA and working with VA’s, these are the top areas where you are either “good” or you’re “great”. And when you’re “great”…your clients will keep coming back for more AND tell everyone they know!
We’ve created this new website & Facebook Group, The Elite VA Hub, to help you on your virtual assistant journey. Since I started with nothing and really no idea it would turn into what it has today, I want to help anyone looking to work in the space by providing the resources and support I wish I had or would have looked for.
I’ve partnered with some other amazing ladies who all have their own “niche” and are rocking it, and they are here to help by contributing their time and resources to our new site and group to help YOU get where you want to be! So make sure to visit the site and download all the free resources we have, and then hop on over to the Facebook Group and join the movement!
I could go on forever, but we’ll save that for another post. Now go be great!